Thursday, 13 May 2010

Hannah Taylor Presentation



In what ways does your media product use, develop or challenge forms and conventions of real media products?


In our opening we tried to reflect

the conventions of a generic

horror by including typical

features such as; a death/death

scene, a weapon, isolated setting,

low key lighting etc.


Firstly, unlike most horrors we

strayed away from the typical

choice of weaponry, for example a

kitchen knife, to that of a shovel.

Although kitchen knives are used

because they’re easily accessible,

we felt using an unusual object

would not make the audience

instantly suspicious of the killer.


Soundtrack – We used

Garageband” to create our

soundtrack which accompanies

the majority of our opening. The

music enabled us to replace any

unwanted background noise that

the camera may have picked up

on, therefore challenging the

typical use of diegetic sound,

commonly used in horror films to

make them more believable.

Originally we were to use heavy breathing of the victim as she was running to enhance the feeling of

helplessness to the audience, however we could not solely isolate this sound effectively so we discarded this

idea and muted all sound in the opening to maintain continuity.


Setting – We chose the setting of

the woods mainly due to its

isolated and claustrophobic

nature, this is also a place where

someone is most likely to get lost

and therefore feel utterly helpless.

Because we were filming during

the day, rather than at night, the

trees helped to block out most of

the natural light and make us appear

to have low-key lighting.


Effects - We placed a filter over the chosen shots to be used in our final opening, this was the only editing we did as it is usually action films that require a lot of editing. The filter involved removing a lot of colour from the shots without making it black and white, we did this to achieve a bleak setting and hence foreshadow a bleak ending to the victim. It was also to reflect a lot of horror films (in particular Shrooms) that use blue filters to remove emotion from the shots.


Todorov’s Theory –


1) An equilibrium (everything is calm, no disturbance)

2) A disruption of said equilibrium.

3) Recognition that the equilibrium has been disturbed.

4) An attempt to restore the equilibrium.

5) Restoration of the equilibrium resulting in a new equilibrium.


We reflect this theory in our opening through the narrative,

for example the beginning would be the

equilibrium where the female is walking along casually, noticing she is being followed would be the

disruption, recognition of the disruption would be the chase scene -

penultimately ending with the

suggested death scene. Much like horror films our

opening ends with and unresolved equilibrium,

creating an enigma so as the audience want to continue watching - curiousity provoking.


Propp’s Theory - This explains the structure of the

characters in a film, for example; the hero, the

Villain, the princess etc. In this instance, our victim

is classed as the “princess”, as she is the typical

female in distress.

The killer is classed as the “villain”, the character

whom usually is the main threat to the“princess”.

We enforced this idea through the use of costume,

gender representation, and camera shots/angles.


Uses and Gratification – Throughout our horror

opening we allow the audience to relate to our

characters, mainly because they are of similar age to

the target audience. Also, due to props and

costume, the opening reflects modern day society.

However, the audience is able to escape from their

everyday life as they are thrown into an unusual

situation that more often than not won’t ever

happen to them. On the other hand, although

unusual, the situation is highly realistic.



How does your media product represent particular

social groups?


In particular, our opening portrays a very

stereotypical view of gender as the female victim is

depicted playing a vulnerable role - this i

emphasised via the role of a dominant male killer.


Our representation of teenagers is reflected

through props and costume rather than narrative.

For example, the victim is wearing a “hoodie” and

jeans, these clothes are a very typical casual image

of this age group.


The killer is also wearing similar clothing to the

victim, however, the colours are darker and less

vibrant.

The killer also wears his hood up whereas the victim

does not, this makes him anonymous. This factor

greatly reflects modern society’s suspicions about

“hooded youths” and we are reflecting this as well

as creating realism from it.



What kind of Media Institution Might Distribute your Media Product?


The production company we chose for our opening

was 'New Line Cinema'. We chose this company

because of the types of horror films they have

produced, such as 'A Nightmare on Elm Street' and

'Friday 13th', both examples display a lead male

killer and usually female victims. We feel therefore

this company's experience in the horror genre will

effectively support our opening. Because they are

so successful they would easily be able to fund our

film if it were to be continued.

The New Line Cinema logo is displayed at the start of our horror opening so the expectations of the film are raised as the audience perceive the film to be as good as others released by the company. This also offers great publicity for our company to people who may not have heard of them.


Alternatively, due to the fact our opening is such

low budget, we do not see it as a “blockbuster” film

because it lacks the effects. However, it is still

entertaining enough to be shown on TV on channels

such as “Film 4” whom play every genre of film

regardless of their popularity. If it were to be shown

on TV, because of its BBFC age rating it would have

to be shown after the watershed as the content is

not suitable for underage children, therefore it may

be played as a late night horror film.


To keep up with modern society, internet media

institutions could also distribute our film as from

there it would reach our target audience easier and

would be cheaper, the main example being

YouTube”.



Who Would be the Audience for your Media Product?


Our product would be aimed at 15-30 year old

males, we chose this gender in particular because

they are the most likely to watch horror films.

However nowadays, girls are equally as likely to

watch horror films too as they enjoy the thrill of

being frightened. We also chose this age range because teenagers and young adults dominate the cinema world, in particular horrors, and would offer a higher income on our film than the older generation and especially children younger than 15.

We assumed our film to be an age rating of “15”

due to it containing a level of violence and horror unsuitable for

anyone below this age. However, we feel it will not

be gory enough to receive an 18 age rating

from the BBFC, because as shown in our opening

the killing was hinted at and not shown.


There is also a level of underlying fear produced in

our opening that may affect or influence younger viewers,

again reinforcing our beliefs that the film will

receive an age certificate of “15”.


How did you attract/address your audience?


Our title "Reminiscence" does not instantly give away that the film is of the horror genre, however a mysterious title such as that would provoke curiousity as to what the film entails.

The production company we used would attract the target audience for our film as New Line Cinema are popular for the production of horror films, their reliable nature as a company foer producing successful films would also be an attracting factor.

After researching into horrors we found

the target audience is attracted to watch them

because of the feeling of being scared yet still

remaining safe (adrenaline rush). We tried to reestablish this by

starting our opening with an everyday setting and

then progressing towards a more

isolated area. Using the editing

features on “Imovie

we attempted to replicate the

blue filter that is commonly used

for this genre of film, for example

“Pulse”.


After showing the opening to our

peers for criticism , we received

positive comments involving

the filter, fast paced editing, a

clear storyline and a good variety

of camera shots. So from this we

continued much in the same

direction as it seemed to create

the right effect upon our

audience. Although our peers

liked the rough cut, we

experimented further with the

soundtrack and the order of our

shots. This was mainly due to the

negative feedback that our

opening was too short.


The female victim, being an attractive young girl, will attract male audiences as she will be voyeuristically pleasing for them to watch, girls of a similar age will also be able to relate to this character and feel more scared with the events that happen to said character.

Our narrative is also instantly engaging as the fast paced shots and rhythmic soundtrack add tension to the scene and throws the audience straight into the action of it all.


What have you learnt about technologies from the process of constructing the product?


During my GCSE media studies we

used;

-A video camera & tape

-Video Studio 8 to edit our film

clips

-Copyrighted songs as our

soundtrack.


At A-Level we used;

-A video camera & SD card

-A tripod

-”I-Movie” to edit our film clips

-”Garageband” to create our

soundtrack


I found the transition from GCSE

to A-level very easy to adjust to

because I knew what to expect

having done the subject before,

this is also because the new

software was easy to adapt to

(although a little tricky at times).


This time round being given a

tripod helped to film steady shots

and give a sharper more

controlled clip. The SD card

stored a lot more film which we

could delete off if we were not

happy with it. Using a tape

limited how long we could film

for and we had to often get the

filming right first time round so as

not to waste the tape’s storage.

However the layout of the Apple

Mac computers I found hard to

navigate as the lack of a right

click on the mouse made

everything long winded.


Looking back to your preliminary task, what do you feel that you have learnt in the progression from it to the full product?


In our opening the 180 degree

rule is maintained easily as the

victim is obviously in

front of the killer for most of the

opening. The only part where this

is changed is when the killer

overtakes the victim and hides,

however the 180 degree rule is

reinstated once the victim runs

past and the chase starts again.


We also used match on match

shots to establish continuity, this

helped prevent the audience

from becoming confused as they

knew exactly where each

character was running from and

to.